Mr. Sato compares the brand new milk cream Hokkaido cheese steamed cake to the traditional model

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He swears the corporate took a touch from his personal consuming preferences.

Our Japanese-language reporter Mr. Sato can by no means appear to have sufficient carbs. One product that has maintained fixed reputation in his guide since its debut in 1999 is the Hokkaido Cheese Steamed Cake from producer Yamazaki Baking. Regardless of its title, he’d all the time considered it extra like a steamed bread or a pancake when eaten by itself slightly than a dessert cake. The truth is, typically he’ll even deliberately attempt to sweeten it up by including a dollop of whipped cream and maple syrup for an particularly luxurious deal with. His fellow coworker Go Hatori prefers to slice it open, toast it, then drizzle it with honey–one other method that he can get behind.

That’s why Mr. Sato was so excited to study concerning the new Hokkaido Cheese Steamed Cake–Milk Cream Sandwich (180 yen [US$1.22]) that was launched on September 12 at Household Mart comfort shops all through Japan, excluding branches in Okinawa Prefecture. Whereas this one was known as a sandwich, it ought to positively be sweeter from the beginning with the cream inside. It was virtually like the corporate had heard his needs that the steamed cake must be just a bit bit extra dessert-like!

He excitedly rushed to a Household Mart on the discharge date and located a bunch of them entrance and middle within the dessert show.

He was additionally curious how the brand new product would examine to the traditional one, so he acquired certainly one of every and lined them up aspect by aspect.

▼ New model on the high, traditional one on the backside

Curiously, their shapes had been fairly totally different. The traditional one was the acquainted elliptical form, whereas the brand new one was round.

The imprinted form of Hokkaido seemed to be about the identical dimension on each of them at first look, however when the photographs had been lined up, it was greater on the traditional model.

He even overlayed the photographs to see definitive proof.

Subsequent got here the very best half: taste-testing the brand new model. A beneficiant serving to of milk cream beckoned him enticingly from throughout the steamed cake.

The packaging for the unique model recommends heating the cake for 2 minutes for the final word tasty deal with. Nevertheless, the brand new model’s packaging takes the other method and recommends chilling it earlier than consuming.

The style of the cake half was no totally different than that of the beloved common one, however the addition of wealthy cream appeared to boost its refined cheese taste. Mr. Sato felt justified, that he had certainly all the time been on to one thing by including a contact of sweetness to the unique model.

He additionally observed one thing concerning the merchandise’ naming for the very first time. The label on the again of the unique model clearly said that it was a “contemporary Japanese-style candy” (wanamagashi/和生菓子).

If that had been the case, would the brand new model be known as a “contemporary western-style candy” (yonamagashi) because it was full of milk cream and known as a sandwich? Oddly, nope–this one was additionally known as a contemporary Japanese-style candy.

At this level, Mr. Sato has determined to cease attempting to determine why issues are known as the way in which they’re and easily take pleasure in their style.

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