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Mos within the morning with Morning Musume.
Initially based in 1997, Morning Musume is certainly one of Japan’s longest-running idol singer items. Ostensibly, their title was chosen to mirror the particular various leisure combine offered by idol teams by likening them to a “morning set,” the time period Japan makes use of for restaurant breakfasts that get you meals and a drink at a reduced value.
In fact, eating places serve lunch and dinner units too, so it’s probably that the alliterative side of “Morning Musume” is the actual cause they’re known as that. Nevertheless, Morning Musume does have an enhanced connection to the a.m. hours proper now, as a result of the idols shall be eating with followers at branches of quick meals chain Mos Burger for the subsequent a number of weeks, however solely at breakfast time.
▼ Morning Musume members Mizuki Fukumura, Maria Makino, Reina Yokoyama, Rio Kitagawa, Rio Sakurai, and Haruka Inoue, attending a launch occasion for the promotion (Fukumura is Morning Musume’s designated chief, which is why she’s carrying the navy blue uniform of a Mos shift chief)
Between live shows, recording periods, meet-and-greet-events, and media appearances, idols lead extremely busy lives, and the packed schedules of Morning Musume’s members stop them from displaying up in-person at each Mos Burger department in Japan. Whenever you place an eat-in order at Mos Burger, you’re given a numbered placard to place in your desk, in order that the server is aware of the place to convey your meals. Proper now, in case you place your order earlier than 11 a.m., you’ll get a particular quantity placard that includes a photograph of certainly one of Morning Musume’s 14 present members.
Printed on the placard is a QR code. Scan it together with your telephone, and the corresponding idol will seem in an AR video so that you can watch as you eat!
The placard you get is random, and with all 14 members of the group participating within the collaboration, there’s no assure diners shall be joined for breakfast by their favourite idol on their very first go to. On the plus aspect, 14 totally different movies means much less probability of duplicates on subsequent mornings, and for the reason that promotion is working till November 30, which ought to be loads of time for Morning Musume funs to luck out and luxuriate in breakfast with their oshi.
Associated: Mos Burger, Press launch
High picture ©SoraNews24
Insert photos: SoraNews24, Mos Burger, PR Occasions
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