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Iconic Irish whiskey model Tullamore D.E.W. announce how proud they’re of their hometown roots with the launch of their Be Extra Tullamore marketing campaign and the way the native Tullamore group preserve them grounded throughout worldwide success
With 15.2 million instances of Irish whiskey offered at house and overseas in 2022 and with Irish whiskey booming: it’s slightly extraordinary {that a} whiskey from the small city of Tullamore ranks because the world’s second-largest Irish whiskey. Being #2 globally displays the model’s enduring dedication to high quality and innovation. Nearly 200 years since its institution, Tullamore D.E.W. continues to be crafted and produced in Tullamore, Co. Offaly immediately.
Talking on this, Emma Slevin, Senior Model Supervisor Tullamore D.E.W., stated:
“Being the world’s second-largest Irish whiskey model, we’re pleased with our journey, however much more pleased with our roots. Tullamore is greater than a reputation; it’s our house. We needed to share slightly of what makes Tullamore city so particular with the world, so we’re very excited to immediately launch our new marketing campaign that does simply this, in international locations proper throughout the globe.”
She continued:
“We started crafting whiskey in Tullamore again in 1829, lengthy earlier than the period of push notifications and picture filters. We needed our new marketing campaign to spotlight the enduring values that proceed to drive our success. We hope it serves as a reminder of what issues in life – real friendships, genuine conversations, and being within the second. Cheers to that!”
When it comes to their world success, Tullamore D.E.W. is notably well-liked in areas such because the Nordic international locations and in Central Europe. For instance, being the primary promoting Irish whiskey in international locations similar to Sweden and the Czech Republic.
Talking of Tullamore D.E.W.’s recognition in Sweden, Swedish drinks aficionado and famend content material creator in his house nation, Robin Bruhn stated:
“I’m a giant fan of Irish whiskey and ever since my first sip of Tullamore D.E.W I’ve all the time thought-about this to be a no fuss whiskey that by no means fails to impress with its distinctive and fruity flavour. By itself or in an Irish espresso Tullamore D.E.W is the whiskey I’m all the time recommending to purchase if somebody right here in Stockholm asks me for one of the best bang for his or her buck Irish whiskey.”
Whereas Tullamore D.E.W. is ranked because the #2 Irish whiskey offered globally, it’s the humble nature of the individuals of Tullamore which have saved them grounded for almost two centuries and so they proudly take their identify from their hometown. Tullamore D.E.W. immediately launched their ‘Be Extra Tullamore’ marketing campaign, appearing as a love letter to Tullamore. The commercials for which will likely be seen proper the world over. The brand new marketing campaign showcases candid native ‘Tullamorians’ all through its promoting and social executions, guaranteeing real authenticity all through.
The main focus of the marketing campaign is to have a good time Tullamore City in County Offaly, Eire, and the distinctive group spirit that it encompasses. Tullamore units itself aside from different cities with its one-of-a-kind mixture of pleasant goodwill, human connection, and substance. The city displays the individuals who stay there – people who’re sincere, humble, and grounded. Tullamore D.E.W. immediately employs over 100 townsfolk on the distillery, making it an integral a part of the native economic system.
It’s no shock that the Tullamore group have managed to make one thing really particular – Tullamore D.E.W. is an Irish Whiskey that has captivated whiskey lovers throughout continents, whereas by no means forgetting its hometown values.
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