Immerse Your self in Sanrio Puroland’s Miracle Reward Parade

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For the primary time in slightly over three years, guests to Sanrio Puroland will be capable of expertise the theme park’s iconic Miracle Reward Parade. That includes lovely illuminations, beautiful acrobatics and shifting messages, the parade is bound to seize guests’ hearts and minds.

Sanrio Puroland: The Great World of All Issues Sanrio

Picture: 2023 SANRIO CO., LTD. TOKYO, JAPAN SANRIO  著作 株式会社サンリオ

Established in 1990, Sanrio Puroland is an amusement park centered round Sanrio characters. Apart from that well-known Howdy Kitty, different characters you would possibly know of are My Melody, Little Twin Stars (Kiki & Lala), Pompompurin, and Kuromi. A beloved fixture of Japan’s kawaii (cute) tradition, these characters are extraordinarily common not solely in Japan, however around the globe.

Picture: 2023 SANRIO CO., LTD. TOKYO, JAPAN SANRIO  著作 株式会社サンリオ

Tucked away within the Tama Area simply half-hour away from Shinjuku, Tokyo, the 4-story indoor institution options extraordinarily practical and immersive inside design and photobooths, amusement rides, an unique items retailer, and way more.

Return of the Miracle Reward Parade

Picture: 2023 SANRIO CO., LTD. TOKYO, JAPAN SANRIO  著作 株式会社サンリオ

Dubbed the ‘Miracle Reward Parade’, the charming parade has been a beloved fixture in Sanrio Puroland because it was first launched in December 2015. As implied, the parade is centered across the theme of luring friends right into a fairytale world the place miracles abound and desires to convey the message that if one stays optimistic and open-minded even within the darkest of instances, it’s doable for a miracle to happen.

Picture: 2023 SANRIO CO., LTD. TOKYO, JAPAN SANRIO  著作 株式会社サンリオ

Regardless of its immense recognition, the parade had sadly been quickly suspended since February 2020 due to the COVID-19 pandemic. This June, nevertheless, Sanrio Puroland can be re-unveiling the Miracle Reward Parade, this time with totally different outfits, new music, and much more kawaii performances, all designed in collaboration with Sebastian Masuda, a well-known Japanese artist, and different main Japanese artists.

What to Count on


Starting with a colourful gentle present and an entrancing acrobatic act, the parade hooks you in proper from the start. Actors and characters dolled up of their newly-designed pastel pink, blue, purple and yellow costumes stream into the round parade house and take turns exhibiting off their totally different outfits and cute dances in keeping with the highly effective music.

Maybe probably the most enchanting issues concerning the parade is the way it makes use of Puroland’s distinctive indoor panorama to showcase the characters’ quite a few charms and thoughtfully-designed costumes and the shifting storyline. Each fixture and house within the indoor parade space are utilized to their fullest potential to totally transmit the important thing message of the Miracle Reward Parade to the viewers.


The beautiful costumes are additionally complemented by the theme park’s magical inside design and exquisite illuminations, making all pictures taken through the parade image good.

The parade will take your breath away. There’s one thing new at each flip, the storyline performs out extraordinarily easily, and the characters’ beautiful outfits seize your consideration for the whole lot of its 25 minutes. You gained’t even discover these 25 minutes fly by!

New Items to be Purchased!


Sanrio Puroland can be promoting new merchandise to commemorate the reinstatement of the Miracle Reward Parade.

This stuff embody the Miracle Coronary heart Mild (¥1,800), a lightstick that mechanically lights up in several colours at particular moments through the Miracle Reward Parade.

CDs and DVDs (¥2,420~¥4,000) of the parade may also be bought, so you may benefit from the miracle created through the parade proper within the consolation of your own home.

Different merchandise, similar to luggage, key chains, and posters with new designs can be obtainable over the subsequent month or so. A brand new dessert menu impressed by the parade may also be obtainable from July.

How and The place to Catch the Parade

Picture: 2023 SANRIO CO., LTD. TOKYO, JAPAN SANRIO  著作 株式会社サンリオ

The parade can be reinstated from 17 July 2023. The 25-minute parade will happen one to 2 instances a day on the primary flooring of Sanrio Puroland, within the Puro Village. Parade instances can be introduced on the official web site.

Getting there

Sanrio Puroland is positioned a few five-minute stroll from Tama Heart Station, which is about half-hour away from Shinjuku Station through the Keio line. It may also be accessed through the Odakyu Line and Tama Monorail.

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